Category Archives: FASHION

The Look

Refining the Fall Do’s

Say goodbye to summer ease hair trends and hello to refined fall dos.

Photo Courtesy: Redken 5th Avenue NYC

Photo Courtesy: Redken 5th Avenue NYC

“This season we’re seeing a more DONE approach to hair,” says Guido, Redken Global Creative Director.  “I think it’s a reaction to the easy textures we’ve seen for the past few seasons.  These sculptural, defined silhouettes look new and different to the eye, but they aren’t always what they seem.  I like seeing a mix of natural hair and an almost couture look.  It gives [one] a certain poise and strength.  Still, these are styles you can easily achieve on your own by simply enhancing the natural texture of the hair, and adding in little details and new twists here and there.”

Guido is talking about four distinctive DONE looks and below he tells us just how to achieve ’em:


A sculpture garden of updo’s will appear for Fall/Winter 2015.  From sleek and controlled to wild and airy, they all scream fresh.

“The finished looks really draw attention to the face and enhance natural, individual beauty.  The shapes are based on something classic, but with a futuristic feeling, so they look new to the eye,” says Guido.

Achieve this look by: Prep hair with Redken’s Stay High 18 High-Hold Gel to Mousse to add the volume and grip you need for the updo.  Then, apply Forceful 23 Super Strength Hairspray to give serious staying power to your look, from big and airy to small and sleek.


Hair accessories stand out this season!  From ornate jewels to humble flourished bobby pins, decorate…decorate…decorate.  Whether it’s a brooch, pearls, or diamonds, they all give a look charm.

“I use Wind Blown 05 Dry Finishing Spray to get a soft, airy texture.  Think about a woman getting out of bed and just pinning her hair up in an easy, feminine and beautiful way,” Guido says.

Achieve this look by: The essential first step for every look, for a faster and longer-lasting blow-dry, is Redken’s Pillow Proof Blow Dry Express Primer.  Later, apply Fashion Work 12 Versatile Hairspray, which helps clean the hair up and hold your style in place.  Mist on hair before bobby pinning to prevent your pin from slipping out.

Photo Courtesy: Redken 5th Avenue NYC

Photo Courtesy: Redken 5th Avenue NYC


Natural-looking hair lends casual glam to everyday this Fall/Winter 2015.  It’s all about the real woman.  Whether it’s with lived-in waves, air-dried texture or an of-the-moment “I woke up like this” vibe, “there’s this sort of coolness about natural hair that feels very modern.  It’s a very easy, lived-in look that allows a girls’ personalities to shine,” adds Guido.

Achieve this look by: Wash your hair the night before with Frizz Dismiss Sulfate-Free Shampoo and Conditioner by Redken and let it air-dry naturally.  For fake lived-in waves: Wind sections around a 1-inch curling iron, shake out with your fingers, and mist on Wind Blown 05 Dry Finishing Spray to add texture.


This Fall/Winter season shine takes a turn for the subversive with wet-looking styles that appear drenched in glossy sheen.  The look is “cool, urban and downtown, with that rich-looking nighttime feeling,” says Guido.

Achieve this look by: Saturate hair with Full Frame 07 All-Over Volumizing Mousse, scrunch in and air-dry to get that light, messy texture with saturated shine.  Then, add a little Forceful 23 Super Strength Hairspray or Redken’s Diamond Oil High Shine Airy Mist to achieve a very separated, high-shine look.

– Photos and information courtesy of Redken 5th Avenue NYC.


Jewelry company stands up to cancer

Elisabeth Bell Jewelry Grace Bracelet

Elisabeth Bell Jewelry Grace Bracelet

Elisabeth Bell Jewelry is excited to announce its collaboration with the Noreen Fraser Foundation.  The limited edition “Grace” bracelet was specifically designed to benefit this wonderful organization.  After losing her own mother to breast cancer six years ago, Elisabeth Bell Jewelry founder and designer, Beth Yorn, vowed to support the fight against breast cancer whenever possible.

EBJ began in the Egyptian Wing of the Metropolitan Museum of Art.  Yorn, a model for Ford in NYC, often found herself with extra time on her hands in between photo shoots and meetings.  She would spend these hours exploring the various ancient jewelry collections at the Met.

The jewelry is handcrafted in Yorn’s Los Angeles Studio.  The collection includes pieces cast in 14k yellow, rose gold, white gold, black oxidized sterling silver, platinum and pave diamond.  The line has recently expanded from its signature pendant necklaces, to include simple and elegant earrings, rings and bangles.  Each piece reflects Yorn’s unfussy, yet glamorous aesthetic.

“Cancer research is working hard to find less toxic treatments targeted to kill the bad cells, not the good cells.  These advances will allow us to live with cancer, have a good quality of life and most importantly, not die from cancer,” says Noreen Fraser, CEO, Noreen Fraser Foundation.  “We are so grateful to Elisabeth Bell Jewelry for supporting our mission.  The funding will make a significant impact on our targeted cancer research.”

Now through October 31, 2015, thirty-percent of each Grace bracelet sold will go to The Noreen Fraser Foundation.  The bracelet is available in gold and rose gold, which retail for $750, and are available for purchase at