The hair trends of Summer 2014 have a sense of ease with undone styles, boyish looks and a simple, romantic feel.
“Summer styles break that too-rigid look, so even though there’s structure and elegance, there’s an impression of ease with the hair,” says Guido, Redken Creative Consultant.
DONE & UNDONE
Deconstructed styles give off a rock-chic vibe. With undone, unrefined looks you let natural textures shine through, while providing the perfect contrast to highly stylized fashion.
One hot look this summer is the classic French twist meets 90s grunge hair. To get the look, use your fingers to create a center part, then apply Redken’s Shine Flash 02 Glistening Mist from roots to ends. Twist just the back section into a messy French twist and pin in place (leave the front sections hanging down). Mist on Control Addict 28 Extra High-Hold Hairspray for hold and natural shine.
Summer 2014 is also about giving yourself the style that enhances your natural cut and haircolor. “Hair should have a natural, somewhat bedhead look,” he says. “It’s meant to seem like you haven’t tried at all.” The key to this look is bringing out your natural texture – start by applying Guts 10 Volume Spray Foam to the roots and allowing hair to dry naturally. Create a messy part and sweep to the side, then apply Redken’s Quick Tease 15 Backcombing Finishing Spray to your roots and Wax Blast 10 High Impact Finishing Spray-wax to your lengths. Leave hair loose or pull into a low ponytail.
Sculpted and structured shapes with deep side-parts and defined finishes lend a sense of masculinity to otherwise feminine styles. The result? A look that’s cool, confident and never conformist.
“Haircolor is a key component to this season and this style,” Guido adds. “It made a huge impact on the runways, and in some instances it’s the style itself.”
Choppy platinum bobs with dark roots encompasses the free-spirited girl who is punk and boyish. Pair that with a bowl-shaped and asymmetrically cut and that’s what Summer is all about. All you need is some Redken Forceful 23 Super Strength Finishing Spray for strong hold and added texture.
Another boyish look is slick strands and a deep side part with vibrant haircolor – rich black, high-lift blonde and vibrant red. Think a bit school-boyish, but the overall look is quite strong, Guido says. He suggests you start with Redken’s Color Extend Shampoo and Conditioner to keep your color fresh, then blow-dry smooth with Guts 10 Volume Spray Foam. Create a deep side part, tuck hair behind your ears and secure with bobby pins.
Whether it’s casually glamorous styles with ease and nonchalance or romantic styles with a modern twist, Summer 2014 brings simple elegance to life. Understand that easy hair can still look elegant, as this season’s intentionally understated styles proved, from updo’s to loose looks to simple ponytails.
The softly disheveled ballet bun screams ease. Make sure hair isn’t pulled too tightly and a few flyaways are left untouched, so the end result looks soft and pretty. To achieve the look, blow-dry hair with Satinwear 02 Prepping Blow-Dry Lotion and twist into an airy knot. Pin in place and finish with Redken’s Quick Dry 18 Instant Finishing Spray.
A romantic braid works equally well dressed up or dressed down this summer. “The messy structure resembles a hairstyle one might imagine a peasant girl wearing during the Renaissance,” says Guido. “It’s simple, soft and romantic.” The look takes a blow-dry with Guts 10 Volume Spray Foam, and then a mist of Redken’s Iron Shape 11 Finishing Thermal Spray. You then use a 1” curling iron to add waves around the hairline before gathering hair and loosely braiding it. Lastly, gently pull the braid to widen and spray on Wax Blast 10 High Impact Finishing Spray-Wax to add undone texture.
Summer 2014 promises fuss-free beauty with easy looks and maintenance for your tresses. Just always remember that fashion forward styles don’t have to be a hassle and you’ll pull off your simple beauty almost effortlessly.
The uber-creative Jeremy Jules Somers turned his eyes from graphic t-shirts to the sun-drenched swimsuit world of fashion in 2009 with We Are Handsome.
Launched out of Sydney, the first collection took the industry by storm. Somers mixed luxurious fabrics with striking designs, graphics and photography to produce swimwear never before seen on the market. It caught the attention of Beyonce, Diane Kruger, Rihanna and many more.
We Are Handsome is the embodiment of a love for the beautiful things in life— the wonder of travel and the endless and abundant magic of the inspiring world in which we live. Bold and graphic, the line ushers in a visionary range of luxe, colorful pieces inspired by the elegant adventurism of the 1970s, 80s and 90s. Fusing striking and edgy retro designs with timelessly sexy and sophisticated shapes, the brand has been touted as constantly “redefining swimwear.”
And with each piece We Are Handsome offers a slice of summer wrapped in luxury and sophistication that transcends all seasons.
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